FOR IMMEDIATE RELEASE

Buddy and Hopkins To Promote 2012 International Blues Challenge

Jason Nocera's comic characters, Buddy and Hopkins, will be used in a series of advertisements to promote the 2012 International Blues Challenge. The advertisements will begin appearing in blues and music publications as early as May 2011. The first use will be in the 2011 Blues Music Award program. In addition to the advertisements, the Buddy and Hopkins characters will also be used in promotional posters and t-shirts.

"I started Buddy and Hopkins back in 2003 and have met a ton of great people through the Blues Societies' websites and publications around the world. It's great to give back a bit to the blues community after the generous support and enthusiasm they have shown me towards my characters and comic strips," says creator Jason Nocera.

"The Blues Foundation is thrilled to be partnering with Jason Nocera and his world-famous 'Buddy and Hopkins' characters to promote the 2012 International Blues Challenge," says Jay Sieleman, Executive Director of The Blues Foundation. "Buddy and Hopkins seemed like such a natural to team up with the thousands of blues acts worldwide that take part in their local and regional competitions. Indeed, as the year unfolds, the blues community will see that Buddy and Hopkins and Jason were the right guys for the job!"

The 2012 International Blues Challenge will be the 28th year of Blues musicians from around the world competing for cash, prizes, and industry recognition. The Blues Foundation will present the 28th International Blues Challenge January 31-February 4, 2012 in Memphis, TN. The world's largest gathering of Blues acts represents an international search by The Blues Foundation and its Affiliated Organizations for the Blues Band and Solo/Duo Blues Act ready to take their act to the international stage. The Blues Foundation is Memphis-based, but world-renown as THE organization dedicated to preserving our blues music history, celebrating recording and performance excellence, supporting blues education and ensuring the future of this uniquely American art form.

To learn more about the Blues Foundation and the IBC Challenge:
http://www.blues.org/

Buddy and Hopkins main website:
http://www.buddyandhopkins.com